Lost in Venice

About BENCH

Dutch design brand BENCH specializes in the development and production of high-end furniture, including chairs, sofas, armchairs, and benches. Their philosophy blends craftsmanship with industrial conceptual thinking, always tailoring designs to the unique preferences of their customers. By merging visual, functional, and technical innovations, BENCH consistently creates stunning statement pieces.

The Client’s Request

Each year, BENCH launches a new commercial—focusing primarily on branding and increasing brand awareness among its target audience.

Our Approach

Following the success of our previous BENCH commercial in Paris, we embarked on a new adventure: Lost in Venice.

The film features the Aleeya Club Grande, a handcrafted Club Chair so captivating that it becomes the object of an elegant chase. A stunning model desperately searches through Venice, trying to find it. But does she? Watch the commercial to find out.

Once the script was finalized, we moved into pre-production, ensuring every detail was meticulously planned.

• Location: Venice was the obvious choice—its breathtaking scenery added a cinematic quality that elevated the story.

• Casting: We collaborated with a top modeling agency in Italy to find the perfect lead.

• Styling & Makeup: Managed in-house to maintain full creative control.

• Production Crew: A 6-person team, ensuring flexibility and efficiency.

• Equipment:

- Panasonic GH4 for stunning slow-motion shots.

- Steadicam to capture smooth, dynamic movements.

• Filming Schedule:

- Day 1: Scouting the best shooting locations throughout Venice.

- Day 2: Full day of on-location filming.

The Result

The impact was immediate. At the World Media Festival 2016 in Hamburg, the commercial "BENCH – Lost in Venice" won the Gold World Media Award.

Beyond the award, the film became a powerful branding tool, reinforcing BENCH’s image as a premium Dutch design brand with a flair for storytelling and visual excellence.