SuperCheese is a fresh cream cheese made from cow’s milk, infused with leek and chives, delivering a deliciously rich flavor.
The goal of this commercial was to launch SuperCheese as a new product and establish brand awareness among its target audience—consumers aged 15 to 35.
To capture attention and resonate with a younger audience, the commercial had to be catchy, engaging, and highly shareable—with the potential to go viral.
Since the objective was to create a commercial with international appeal, we focused on visual storytelling rather than relying on language. This ensured that the message would be universally understood and instantly memorable.
The commercial’s bold and creative approach was recognized on an international stage, winning an award at the US Film & Video Festival in Los Angeles.
Additionally, the film was proudly screened on the big screen at the Nederlands Film Festival—a milestone achievement that underscored its impact and success.
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