Clear instructional video for physio tape

About EDCO

EDCO is one of the largest international trading companies in the Netherlands. Founded as a family business in 1978, the company offers a wide range of non-food products. Among them is physiotape, for which we were tasked with developing a series of product films.

In addition, we previously created corporate films for EDCO’s subsidiary, which supplies non-food items to gas stations.

The Client's Request

These product films were designed as instructional videos, accessible exclusively via a QR code on the product packaging. Given their international reach, the videos needed to be universally understandable without relying on language.

Our Approach

We worked within a specific format, ensuring consistency across all product films. Our process included:

• Casting a sports-oriented model to demonstrate the correct use of the physiotape.

• Filming in our professional studio, maintaining high-quality visuals.

• Editing and developing a standardized format to be applied across all videos.

The Result

The final product is a non-spoken, text-free instructional video—designed to be universally clear and effective, no matter where in the world it is viewed.