Sponsorship and growth through video marketing

About Manege de Binckhorst

Manege de Binckhorst is more than just a riding school—it is a place where people with physical and intellectual disabilities can experience the joy of horseback riding. This incredible initiative is the result of a collaboration between Cello and a dedicated team of passionate volunteers.

The Client’s Request

To keep the riding school running, sponsors are essential. Manege de Binckhorst needed a compelling video to reach organizations and businesses willing to contribute to maintaining this unique place—ensuring that these riders can continue to experience the happiness that horseback riding brings.

PS: Want to give a hug in the form of a donation? Let us know!

Our Approach

Creative Director Jan Suiskens crafted a deeply emotional script that truly captures the heart and soul of Manege de Binckhorst.

On a sunny morning at sunrise, we filmed breathtaking footage of the horses, riders, and volunteers, highlighting the beauty of their connection. Our editor, Bo, carefully wove these visuals together into a moving documentary-style sponsorship film.

Even the voice-over artist donated his voice, and as filmmakers, we proudly gifted this film to the riding school as part of the cause.

The Result

The impact was immediate and overwhelming. Within 24 hours, the sponsorship film was viewed over 12,000 times on Facebook and shared more than 100 times.

Most importantly, the first sponsors quickly stepped forward, offering their support to Manege de Binckhorst—ensuring that this exceptional place continues to bring joy to its riders for years to come.