At home.. I want a Bench

About BENCH

Dutch design brand BENCH specializes in developing and producing high-end furniture, including chairs, sofas, armchairs, and benches. Their philosophy blends craftsmanship with industrial conceptual thinking, always tailored to the unique preferences of their customers. By integrating visual, functional, and technical innovations, BENCH consistently creates timeless, stunning furniture pieces.

The Client’s Request

BENCH wanted to gauge public opinion on their latest models, General Base and Lunch. The goal was to capture authentic reactions and showcase how their designs resonate with people from different backgrounds.

Our Approach

To generate genuine feedback, we took the newest BENCH models to the streets of Paris in September. Right in the heart of the city, we invited passersby from all over the world to experience the furniture firsthand. Their reactions were filmed on the spot, creating a compelling testimonial video.

The verdict was unanimous:

"At home... I want a Bench."

The Result

The testimonial film gained international recognition, earning a Silver Award at the World Media Festival in 2015.

Additionally, the video became a social media success, resonating with audiences thanks to its feel-good atmosphere and engaging storytelling—a film that truly stays with you.